![]() This research is used by the likes of the BBC, national newspapers and the UK government to help the nation understand what people really value in later life. We continue to conduct our own research into life after 50 with reports on happiness in later life, finances after 50 and ageism. This gives us first-hand insight into what we can offer people and means that our products and services are truly rewarding. In our Big 50 Report, we talked in depth to 50,000 people in their 50s, 60s and 70s, to really understand their interests and ambitions. ![]() ![]() Because of this, we keep a close eye on the industry and have been conducting the UK’s most thorough report on funeral costs for the last 18 years. We know that funeral costs are one of the main reasons why our customers come to us. SunLife is proud to have the UK's most popular over 50s plan, with over 850,000 people choosing us over other providers.
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